Influitive has launched AdvocateHub, a B2B-focused tool designed to help companies recruit, manage and track the activities of customer advocates. Brands get a custom Web portal for their supporters, allowing them to set tasks or challenges and track their advocates' achievements. "Word-of-mouth marketing is incredibly important to companies ... [this] is about taking people who already love your product but are very busy and persuading them to do an activity for you," says CEO Mark Organ.
Tool lets brands keep tabs on their biggest advocates
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