Column: Facebook hashtags present a new engagement tool for agents

09/18/2013 | TravelMarketReport.com

The introduction of hashtags on Facebook provides greater opportunities for travel agents to connect with prospective clients, writes Catherine Heeg, president of Customized Management Solutions. "Imagine using hashtags to showcase your niche or specialty -- #honeymoon and #cruise come to mind. Also, consider using a #FavoriteSupplier (insert your favorite supplier name) to enhance your credibility," Heeg writes.

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