Macy's is dropping human celebrities from its upcoming ads to focus on a digital one: its app. The ads highlight mobile-application features such as coupons, pricing and reviews, plus a contest to win a $500 gift card. Macy's wants to increase downloads and its user engagement before the year-end holiday-shopping season starts, said Jennifer Kasper, group vice president of digital media.
National ads to promote Macy's app
SmartBrief Job Listings for Media
|Vice President, Public Relations||
|San Francisco, CA|
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||