Radio One signs Radiate Media; Katz serves native radio ad unit

09/18/2013 | MediaPost Communications

Radio One's digital division, Interactive One, is partnering with Radiate Media to use Radiate360 digital marketing in 15 urban markets. The pact will focus on giving small-business advertisers "social media, mobile marketing, local search, reputation management and directory management," writes Eric Sass. Meanwhile, Katz Media Group is rebranding the former Katz 360 as PROXi Digital and offering more targeting opportunities and a native streaming radio ad unit called Secondary Action.

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