New Ore-Ida Easy Fries TV spot breaks this week

09/19/2005 | Brandweek

Pitching mainly to families, the new Ore-Ida Foods' Easy Fries 30-second TV commercial touts the crisp tastiness of the microwaveable favorite. "[So] we talk to moms to say that with Ore-Ida, meal times are never a problem," said Michael Smith, Ore-Ida's brand director.

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