What women want from advertising

09/19/2005 | Advertising Age (tiered subscription model)

Martha Barletta, author of the book "Marketing to Women," credits Nike, Inc. and Unilever's Dove for the way their advertising positions them as women-friendly brands. Barletta suggests seven ways marketers can advertise their products to women, including using real people instead of spokesmodels and spotlighting a product's user over its utility.

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