Pizza Hut shines spotlight on staffers in new ad campaign

09/19/2010 | Advertising Age (tiered subscription model)

Pizza Hut's latest commercials aim to turn a handful of the chain's employees into spokespeople for the brand, signaling a new direction for the company whose ads typically tout pricing deals and new products. The new campaign replaces the chain's tagline "America's Favorite Pizza," with "Your Favorites. Your Pizza Hut," as part of an effort to highlight diverse menu items including wings and pasta.

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