4 companies that can help your business jump into social selling

09/19/2011 | Forbes

Businesses that don't embrace social media will fall by the wayside, but a number of companies provide services to help ease the transition, writes Christine Crandell. Optify, for example, can help companies measure the return on investment from social sites. And Reachable functions like a "one-way social network" that allows companies to expand their web of contacts without having to get others' permission.

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