Daily deal sites' growing pains result in fewer players

09/19/2011 | Wall Street Journal, The

About one-third of the 530 daily deal sites nationwide have been sold or closed this year, and even big players including Facebook and Yelp! are cutting back on daily deal investments. Daily deals began with a relatively cheap business model, but the proliferation of options sent marketing costs soaring and priced many players out of the market, according to this article.

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