Digital screens to change the look of Australia's city streets

09/19/2011 | Australian (tiered subscription model), The

Outdoor advertising companies including JCDecaux are preparing to transform city streets in Australia with bus stop touch screens and street-level interactive digital displays. New content will include interactive games and contests that passers-by can enter by tapping their mobile phones against displays equipped with near-field communications technology.

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Australian (tiered subscription model), The

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