How to measure celebrity clout on social media

09/19/2011 | Advertising Age (tiered subscription model)

Social media exposure and fan followings are taking the place of older measures to gauge how valuable celebrities are for product endorsements. "Advertising agencies are asking more and more, 'How many fans on Facebook do you have? Are you on Google+? What's your Klout score, what's your client's Klout score?' " said George Ruiz, head of digital media for International Creative Management. In response, PR firm PMK-BNC has joined with Interpret to introduce FanDNA, which rates celebrity appeal in regard to various brand affinity groups.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO