Omnicom builds digital expertise from within

09/19/2011 | Advertising Age (tiered subscription model)

Omnicom Group's digital strategy so far has been to bolster its capabilities from within, rather than through acquisition. Omnicom CEO John Wren said, "Our belief is that all of our services are digital and will become digital ... and it's my personal belief, two years from now you won't even use that word to make a distinction."

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