Snowboarder inspires gum flavor

09/19/2011 | New York Times (tiered subscription model), The

Whitemint has scored a sponsorship deal with Olympic snowboarder and gold medal winner Shaun White, who provided the inspiration -- and the name -- for the new chewing gum flavor by Stride, a Kraft Foods brand. White's likeness will appear on the gum's packaging and he will star in a TV spot for the gum.

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New York Times (tiered subscription model), The

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