Snowboarder inspires new gum brand

09/19/2011 | New York Times (tiered subscription model), The

Whitemint has scored a sponsorship deal with Olympic snowboarder and gold medal winner Shaun White, who provided the inspiration -- and the name -- for the new chewing gum flavor by Stride, a Kraft Foods brand. White's likeness will appear on the gum's packaging and he will star in a TV spot for the gum.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY