Social media is evolving -- but are you?

09/19/2011 | ClickZ

The social media space is changing rapidly and companies need to make sure their brand strategies evolve accordingly, Heidi Cohen writes. That means staying abreast of social networks other than Facebook, and seeking to monitor and understand the ways your customers use social tools. "To ensure your marketing effectively engages with your target market, understand how your prospects and customers use these platforms and what they want from your organization," Cohen writes.

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