Starcom wins Mars-Wrigley media biz in Asia region

09/19/2011 | MediaPost Communications

Publicis Groupe's Starcom has nabbed the Mars-Wrigley account spanning Thailand, Malaysia, Singapore, the Philippines and Indonesia, after a consolidation review. Omnicom's OMG previously handled the media end of Mars' business in that region, while WPP's MEC oversaw Wrigley's.

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