Why your business isn't worth as much as you think

09/19/2011 | New York Times (tiered subscription model), The

Selling a business can be painful or the owner, who often must face the reality that the company isn't worth as much as expected, Barbara Taylor writes. Too often, small-business owners are influenced by media reports of start-ups selling for millions of dollars to giant corporations. "Looking to those magazine headlines for any semblance of what it's like to sell a business is like reading a romance novel for marriage advice," she writes.

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