Why your business isn't worth as much as you think

09/19/2011 | New York Times (tiered subscription model), The

Selling a business can be a painful process for the owner, who often has to face the reality that the company isn't worth as much as expected, Barbara Taylor writes. Too often, small-business owners are wooed by media reports of startups selling for millions to giant corporations. "Looking to those magazine headlines for any semblance of what it’s like to sell a business is like reading a romance novel for marriage advice," she writes.

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