8 strategies for green marketing that toes the line

09/19/2013 | TriplePundit.com

Green marketers are essentially walking a high wire, writes Scot Case. Vague claims, a lack of proof or a tendency to gloat about your achievements can knock marketing campaigns off balance. Case offers eight strategies for successful green marketing, underpinned by an admonition not to go overboard. "Every product can make some sort of green claim. The challenge is that not every product should," Case writes.

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