AOL debuts 4 new display-ad formats ahead of Ad Week

09/19/2013 | Adweek

AOL has launched a new set of premium advertisement formats including a wallpaper that changes as users scroll, a video unit that moves down a page, an HTML5 multiscreen unit and a "proprietary version of a IAB's Mobile Rising Stars unit," David Taintor writes. Kraft and Lexus are the service's two launch partners and the first to use new ad types. "The phrase 'never been done before' [is] still super paramount in the digital marketing ecosystem," said Erika Nardini, chief marketing officer for AOL Advertising.

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