Facebook bans dating company after it uses dead girl in ad

09/19/2013 | Advertising Age (tiered subscription model)

An online-dating company has been banned from Facebook, and apparently has shut its doors, after posting a Facebook ad that featured an image of a Canadian teenager who killed herself after an alleged rape. The incident "underscores the hazards of Facebook's self-serve advertising business, which assumes a certain level of competence among its users that was obviously lacking in this case," Simon Dumenco writes.

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