Finding a style that will support your business

People will develop opinions of you and your business based on how you look, so it's important to dress in a professional manner, writes Kelly Azevedo, founder of She's Got Systems. Choose clothing that reflects your persona as a leader, one expert advises, and dress in such a way that you can be comfortable without being too casual. "In the end, it's not about conformity or mimicry, but identifying your authentic self and wearing it, inside and out, with confidence," Azevedo writes.

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