Heineken launches Twitter campaign to connect soccer fans with players

09/19/2013 | Mashable

Heineken is giving soccer fans a chance to interact with players via Twitter using the hashtag #sharethesofa. Users who tweet using the tag will also be eligible to receive a "random act of kindness" from Heineken such as a surprise home visit from a star player. Former Dutch player Ruud Gullit will be the first soccer star featured in the campaign.

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