How to figure out why customers are drawn to the competition

09/19/2013 | Duct Tape Marketing

It's tempting to assume that customers are choosing your competitors because of their slick advertising or website design, but that isn't necessarily the case, writes John Jantsch. The real reason could be that other companies in your industry have figured out how to deliver a compelling customer experience. By studying your competitors' approach, you might be able to improve your own business and find opportunities to win customers.

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