How much is your product really worth?

09/19/2013 | Inc. online (free registration)

As you strive to set the right price for your product, you should think about your company's value proposition, the nature of the competition and the needs of your customers, writes Matthew Swyers. "You may know deep down that your goods and services are worth a certain amount, but that will only to do so much if you don't consider what your customers can afford or are willing to pay," he writes.

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