McDonald's melds Mighty Wings and mobile gaming

09/19/2013 | MediaPost Communications · USA Today

McDonald's has launched a promotion of its Mighty Wings that's tied to both NFL football and mobile gaming, with boxes and select cups that unlock features in the game NFL Runner: Football Dash. The partnership is part of a larger promotion that includes a national commercial featuring last year's two Super Bowl quarterbacks competing for a box of Mighty Wings.

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MediaPost Communications · USA Today

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