Pepsi is exclusive beverage sponsor of iTunes Radio

09/19/2013 | Billboard.biz

Through the end of the year, Pepsi is the exclusive beverage sponsor of iTunes Radio, launched as part of Apple's debut of iOS 7. "The data and the engagement that they have across the entire iTunes platform, the devices that they have and the creativity that they have in terms of delivering a complete, holistic experience for our music gives us the confidence that this could become a critical piece of the broader picture in engaging music fans and our own consumers around music," said Frank Cooper, chief marketing officer of global consumer engagement for PepsiCo’s global beverages group.

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