Survey: Restaurants flock to social media as marketing tool

09/19/2013 | eMarketer

Restaurants' use of social media as a marketing tool jumped from 77% last year to 89% this year, according to a survey from Hospitality Technology. Among restaurants that use social media, Facebook was the most popular network with 94% of respondents saying they use it, followed by 77% for Twitter and 53% who use Yelp. Pinterest grew sharply in popularity, from 17% last year to 28% this year.

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