Why marketing leadership should be on the minds of CMOs

09/19/2013 | Forbes

Chief marketing officers need to put more focus on preparing the next generation of marketing leaders to run operations and understand the expanding role of marketing heads, Russell Reynolds Associates' Deborah Op den Kamp and Richard Sanderson write. Some 50% of "rising leaders" in marketing plan to leave their present company within two years, making team building and cultivating personal relationships key to future success, they write.

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