Ads that tell customers how to behave

09/20/2006 | Forbes

Increasingly, marketers are trying a technique called "didactic marketing" -- using a catchphrase or "call to action" that amounts to ordering customers around. calls the practice "bully marketing," and cites examples like Cablevision's "Just Watch Us," Apple's "Think Different" and Nike's "Just Do It" as prominent examples of this trend.

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