Commentary: Podcast's moment has arrived

09/20/2006 | MediaPost Communications

Marketers considering advertising on podcasts should go where the audiences are -- podcasts are growing at a rate of 15% to 30% a year, with 11% of Americans saying they have sampled an audio podcast, and 53% of those listeners reported to be under 35, according to Murgesh Navar, CEO and founder of Podbridge. "While podcasting is new and media buyers still lack experience with it, they will find it a fast-growing opportunity to effectively reach consumers," he writes.

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