Nissan plans "Rogue" approach to "Heroes" premiere

09/20/2007 | Mediaweek

Nissan will sponsor the season premiere of NBC's "Heroes" with an interactive push that includes a giveaway of five of the automaker's Nissan Rogue SLs signed by Tim Kring, the show's creator. The five-night promotion includes placement of the Rogue in the show's premiere episode.

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