Premium sodas sip more from the beverage market

09/20/2007 | Chicago Tribune (tiered subscription model)

While giants such as Coca-Cola and Pepsi continue to dominate the soda industry, there is a growing market for relatively pricey specialty sodas that attract customers with unusual attributes, natural ingredients and unique flavors. "Soda is an indulgence, a treat ... [and] when consumers want to indulge they want to indulge in something that's really good," said Peter van Stolk, president and founder of Jones Soda.

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