Launching lessons from Google

09/20/2010 | Bloomberg Businessweek

Google's launch of search technology that shows results as you type offers valuable lessons to business owners on how to introduce any product or service, writes Carmine Gallo. First, the company explained the gist of Google Instant in simple, easily understandable language. The search giant also used an uncluttered PowerPoint presentation to complement the message and used social media to tout it.

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