Southwest targets fast-growing Denver market

09/20/2010 | Denver Post, The

Denver has become the fastest-growing market in the history of Southwest Airlines, according to CEO Gary Kelly, and the company is "looking at new ideas and new opportunities" in the Mile High City. With a market share of nearly 17%, Southwest is targeting Denver with an advertising "blitzkrieg" in addition to sponsorships and other marketing efforts.

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Denver Post, The

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