Burberry goes social to show off for Fashion Week

09/20/2011 | Washington Post, The · ViralBlog

Burberry went social ahead of this year's Fashion Week, using Twitter to drum up buzz, streaming its catwalk show on Facebook and posting videos to YouTube. The luxury brand also is using Salesforce.com to create social profiles of target customers and to guide its social-listening efforts. "You have to be totally connected with everyone who touches your brand," CEO Angela Ahrendts says.

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Washington Post, The · ViralBlog

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