Europe's social media marketers contend with skimpy budgets

09/20/2011 |

European marketers are getting a grip on social media, but they're having to do so on shoestring budgets, according to Forrester's annual survey. That's causing big problems, with marketers fearful of drumming up social buzz that they don't have the staff to exploit or manage. "When marketers are afraid of success, rather than failure, then you know you've got a problem," Nate Elliott writes.

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