The ins and outs of opting for an m-commerce vendor

09/20/2011 | Internet Retailer

About one-third of merchants engaged in mobile commerce have contracted with m-commerce vendors to create and manage the platform, according to Forrester Research. Vendors can provide the flexibility retailers need to quickly launch a mobile site and keep it updated, but long-term contracts may prevent merchants from taking advantage of technological advancements, says Forrester analyst Peter Sheldon.

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