Kenshoo, Omnicom team for mobile products, services

09/20/2011 | MediaPost Communications

Kenshoo and Omnicom's Annalect Group are teaming to develop mobile products and services supported by metrics derived from search as well as clicks and sales. The initiative will build on Annalect's pioneering efforts to inject mobile data into a search marketing platform and Kenshoo's inclusion of check-in data in its search engine marketing platform.

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