Las Vegas rolls out refocused travel strategy for agents

09/20/2011 | TravelMarketReport.com

The Las Vegas Convention and Visitors Authority is implementing a revised travel-agent strategy that includes a reworking of its website and discarding its Vegas Expert specialist program. The group's new program aims to identify agents and provide a more tailored experience for travel sellers. "A year from now, thanks to new technological tools, we will be able to know exactly what agents are booking and how to communicate with them," says Art Jimenez, senior director of leisure sales.

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