3 ways to overcome your company's weaknesses

09/20/2012 | Fox Business Small Business Center

Like people, every business has its strengths and weaknesses. You can avoid negative publicity about your products by addressing your weaknesses directly, writes Walter Dailey. "Consumers are incredibly smart; don't insult them by pretending that your weaknesses are imaginary," he writes. However, you should also make sure your advertising materials don't make these weaknesses seem worse than they are.

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