AR campaign helps The Rolling Stones mark 50 years in rock

09/20/2012 | (U.K.)

Billed as the world's biggest augmented-reality campaign to date, a uView application enables mobile users to mark The Rolling Stones' 50th anniversary. The icon of the campaign, a King Kong-style gorilla, is transposed at 50 famous sites in 50 cities globally when users point their phones at one of the sites. The Aurasma-powered campaign also includes an option to order The Stones' 50th anniversary collection of their greatest hits, "Grrr!"

View Full Article in: (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY