AR campaign helps The Rolling Stones mark 50 years in rock

09/20/2012 | (U.K.)

Billed as the world's biggest augmented-reality campaign to date, a uView application enables mobile users to mark The Rolling Stones' 50th anniversary. The icon of the campaign, a King Kong-style gorilla, is transposed at 50 famous sites in 50 cities globally when users point their phones at one of the sites. The Aurasma-powered campaign also includes an option to order The Stones' 50th anniversary collection of their greatest hits, "Grrr!"

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