Calif. political campaigns must report paid Web posts

09/20/2013 | Los Angeles Times (tiered subscription model)

When a political campaign in California pays someone to post a positive or negative content online, it must report it under a new rule from the state's Fair Political Practices Commission. The rule applies to work costing $500 or more that is not posted on a campaign's Web properties. The purpose is to show voters that paid bloggers "should be viewed through the same prism as political advertisement" and not as objective reporters, Daniel Palay, a spokesman for Consumer Watchdog, said to the commission.

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