Chipotle scores with video criticizing factory farms

09/20/2013 |

Chipotle's video "The Scarecrow" has more than 5.5 million views on YouTube since its Sept. 11 release thanks to its animated tale of cruel treatment of cows and chickens processed by factory farms. The video is part of Chipotle's push to brand itself as a fast-food restaurant that uses natural ingredients. The ad has also already inspired a parody video from Funny or Die calling out Chipotle for manipulating viewer emotions.

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