How Pinterest can work for B2B marketing

09/20/2013 | SmartBrief/SmartBlog on Social Media

Pinterest drives as much, if not more, revenue per click than Twitter and Facebook, making it an effective place for business-to-business marketers to position their brand, Erica Ayotte writes. Pinterest's international expansion can help companies find prospective leads in new markets, and the visual aspect of the site is engaging enough to drive robust traffic back to a B2B site, Ayotte writes. Pinterest's visual nature also allows marketers to easily repurpose other content, she writes.

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