Pinterest plans "promoted pins" pilot program

09/20/2013 | Advertising Age (tiered subscription model) · TechCrunch

Pinterest is to begin testing "promoted pins," with participants seeing their content promoted in search results and category feeds. The network won't accept payment for the pins during the testing phase, and promised that it will strive to make promoted content tasteful and non-intrusive. "I know some of you may be thinking, 'Oh great ... here come the banner ads.' But we're determined to not let that happen," CEO Ben Silbermann wrote in a blog post announcing the test.

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Advertising Age (tiered subscription model) · TechCrunch

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