Samsung strikes a deal with the Emmys to show off its giant TV

09/20/2013 | Variety

Samsung Electronics America's 85-inch ultra high definition smart TV will play a big role in the 65th Annual Emmy Awards on Sunday thanks to a deal with the Academy of Television Arts & Sciences. The TV set will be used on stage, and the company will back it with a "social media camera" that will provide backstage shots online. This is Samsung's first ad deal made directly with an association, said Peggy Ang, vice president of marketing communications.

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