VideoHub: Size matters when it comes to video ad completion rates

09/20/2013 | eMarketer

Internet-delivered video is most popular among male audiences, but women see more than half of video ad impressions, according to a VideoHub survey. The highest completion rates for video ads were those few running in the range of 30 to 60 minutes (85%) and those 30 seconds or less (84%), with no time frame scoring below 77%. Size in pixels also matters, with the larger ads corresponding to higher completion rates and generally increasing click-thru rate, per VideoHub.

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