Web tool converts Flash ads to HTML5 on non-Flash devices

09/20/2013 | Internet Retailer

DG MediaMind offers marketers a tool for serving up rich-media advertisements to mobile users whose devices can't render Flash. The tool detects those devices and automatically converts the ads to HTML5. Spanish fashion label Hermès used the service for a recent campaign and found that 11% of its ad impressions were converted to HTML5.

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