Why B2B marketers should focus on the fundamentals

09/20/2013 | GreatB2BMarketing.com

Vince Lombardi is famous for saying football is only about two things, blocking and tackling, and marketing similarly can be reduced to just a few tactics, Christopher Ryan writes. The pillars of marketing are building a database of prospective clients, developing a constant flow of quality content, starting lead generation campaigns, improving websites and monitoring relevant metrics. Winners are determined by how they practice and master the basics, he writes.

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